asaf sdag
asaf sdag
asaf sdag
Open to work opportunities
MURIEL - UX/UI & Product Designer
Open to work opportunities
MURIEL - UX/UI & Product Designer
Design that
MAKES
iDEAS
feel alive
Design that makes ideas fell alive
Design that makes ideas feel alive
Multimedia
UX/UI Design
UX/UI Design
Digital Campaign
Digital Campaign
Digital Campaign
UI/UX Design
Not just website.
i make ideas work across screens
Figma
2026
Mad Toppings
View Case Study
Figma
2025–26
Paramount on Parkes
View Case Study
Figma
2025–26
Paramount on Parkes
View Case Study
I TURN ideas
INTO SHARP DIGITAL WORK
I design websites, interfaces, and visual systems
that help ideas look sharper, feel clearer
I design websites, campaigns, and digital systems that help brands look sharper, feel consistent
and move with purpose.
About
About
About
20+
Campaign Assets
Social, web, email, advertising and video content delivered across channels.
20+
Campaign Assets
Social, web, email, advertising and video content delivered across channels.
8+
Industries Explored
Worked across property, hospitality, education, SaaS, AI, security, automotive and service businesses.
8+
Industries Explored
Worked across property, hospitality, education, SaaS, AI, security, automotive and service businesses.
8+
Industries Explored
Worked across property, hospitality, education, SaaS, AI, security, automotive and service businesses.
20+
Brands Supported
Work spanning property, education, hospitality, retail, finance and community services.
20+
Brands Supported
Work spanning property, education, hospitality, retail, finance and community services.
20+
Brands Supported
Work spanning property, education, hospitality, retail, finance and community services.
10+
Websites Delivered
Responsive websites and landing pages created for Australian clients.
10+
Websites Delivered
Responsive websites and landing pages created for Australian clients.
projects i've helped
bring to life
Projects
Projects
Projects
Paramount on Parkes
Property Website & Conversion UX
Figma
2025–26
Paramount on Parkes
Property Website & Conversion UX
Figma
2025–26
Paramount on Parkes
Property Website & Conversion UX
Figma
2025–26
Mad Toppings
Brand, Website & Ordering UX
Figma
2026
Mad Toppings
Brand, Website & Ordering UX
Figma
2026
Mad Toppings
Brand, Website & Ordering UX
Figma
2026
Abadeen Property Collection
Property Portfolio & Digital Experience
Figma
2025–26
Abadeen Property Collection
Property Portfolio & Digital Experience
Figma
2025–26
Cite Group
Corporate Website & Information Architecture
Figma
2025–26
Abadeen Property Collection
Property Portfolio & Digital Experience
Figma
2025–26
Cite Group
Corporate Website & Information Architecture
Figma
2025–26
Cite Group
Corporate Website & Information Architecture
Figma
2025–26
where i
Do MY best work
Capabilities
Capabilities
Capabilities
Website Design
Website Design
UI/UX Design
UI/UX Design
Design Systems
Design Systems
Multimedia Design
Multimedia Design
AI Exploration
AI Exploration
TOOLS BEHIND
THE WORK
Toolkit
Figma
Figma Make
Framer
Webflow
WordPress
FigJam
Photoshop
Illustrator
After Effects
Premiere Pro
Miro
Notion
Jira
GitHub
VS Code
Figma Make
Claude Code
CodeX
Adobe XD
Adobe Firefly
TOOLS BEHIND
THE WORK
Toolkit
Figma
Figma Make
Framer
Webflow
WordPress
FigJam
Photoshop
Illustrator
After Effects
Premiere Pro
Miro
Notion
Jira
GitHub
VS Code
Figma Make
Claude Code
CodeX
Adobe XD
Adobe Firefly
TOOLS BEHIND
THE WORK
Toolkit
Figma
Figma Make
Framer
Webflow
WordPress
FigJam
Photoshop
Illustrator
After Effects
Premiere Pro
Miro
Notion
Jira
GitHub
VS Code
Figma Make
Claude Code
CodeX
Adobe XD
Adobe Firefly
Work that shaped how i design
Work that shaped
how i design
Experience
Experience
Experience
TideTeddy
Jul - Dec 2024
“Research turned friction into a clearer journey.”
Role
UX/UI DESIGNER
Redesigned a mobile-first booking experience, increasing engagement by 25% and reducing design production time by 40%.
TideTeddy
Jul - Dec 2024
“Research turned friction into a clearer journey.”
Role
UX/UI DESIGNER
Redesigned a mobile-first booking experience, increasing engagement by 25% and reducing design production time by 40%.
TideTeddy
Jul - Dec 2024
“Research turned friction into a clearer journey.”
Role
UX/UI DESIGNER
Redesigned a mobile-first booking experience, increasing engagement by 25% and reducing design production time by 40%.
Global Reach
Apr - Dec 2025
“Fast-moving work still needs a clear system.”
Role
MULTIMEDIA & GRAPHIC DESIGNER
Created 20+ assets across social, web, email, digital advertising and short-form video.
Global Reach
Apr - Dec 2025
“Fast-moving work still needs a clear system.”
Role
MULTIMEDIA & GRAPHIC DESIGNER
Created 20+ assets across social, web, email, digital advertising and short-form video.
Global Reach
Apr - Dec 2025
“Fast-moving work still needs a clear system.”
Role
MULTIMEDIA & GRAPHIC DESIGNER
Created 20+ assets across social, web, email, digital advertising and short-form video.
Endspace | Born Creators
Jun 2025 - Present
“I learned to design across brands, screens and formats.”
Role
MULTIMEDIA & UX/UI DESIGNER
Designing responsive websites, visual systems and campaign assets for 20+ Australian brands.
Endspace | Born Creators
Jun 2025 - Present
“I learned to design across brands, screens and formats.”
Role
MULTIMEDIA & UX/UI DESIGNER
Designing responsive websites, visual systems and campaign assets for 20+ Australian brands.
Endspace | Born Creators
Jun 2025 - Present
“I learned to design across brands, screens and formats.”
Role
MULTIMEDIA & UX/UI DESIGNER
Designing responsive websites, visual systems and campaign assets for 20+ Australian brands.
What can you design?
Do you build in framer?
What do you need from me?
How fast can we start?
Do you only design visuals?
What comes before the pixels?
Do you stop at one screen?
What are you like in a team?
How do you make sense of mess?
Where does AI fit in?
Questions first Design Second
Questions first
Design Second
Process
Process
Process
Let’s make
something
memorable
UX/UI Design
Digial Campaign
Multimeida
Want the bigger picture?
There’s more work, process and thinking to explore.
Let’s build something memorable
UX/UI Design
Digial Campaign
Multimeida
Want the bigger picture?
There’s more work, process and thinking to explore.
Let’s build something memorable
UX/UI Design
Digial Campaign
Multimeida
Want the bigger picture?
There’s more work, process and thinking to explore.
